Today while touring San Jose, Costa Rica I stopped in McDonald’s to see if it was like the ones back home when I noticed off to the side of the restaurant was an entirely different establishment yet the same and that place was “McCafe.” I had never seen anything like it in a McDonald’s in any of the other country’s that I have visited a low cost coffee boutique with high quality coffee and pastries. One of my first thoughts was if they had these in the U.S. they could kill Starbucks. With the economic downturn and people still wanting their fancy coffee drinks McCafe could be the Starbucks of the future. Take a look and tell me what you guys thinks, is Starbucks in trouble?
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